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Resisting the Power of TemptationsThe Right Prefrontal Cortex and Self-Control
DARIA KNOCHa,b,c AND
ERNST FEHRa,c
a Institute for Empirical Research in Economics, University of Zurich, Blümlisalpstrasse, Zurich, Switzerland b Department of Neurology, University Hospital Zurich, Switzerland c Collegium Helveticum, Schmelzbergstrasse, Zurich, Switzerland
Key Words: decision making • prefrontal cortex • self-control • transcranial magnetic stimulation • laterality
Address for correspondence: D. Knoch, Department of Neurology, University Hospital Zurich, CH–8091 Zürich. Voice: +41-44-634-4809; fax +41-44-634-4907. dknoch{at}iew.unizh.ch
Imagine you are overweight and you spot your favorite pastry in the storefront of a bakery. How do you manage to resist this temptation? Or to give other examples, how do you manage to restrain yourself from overspending or succumbing to sexual temptations? The present article summarizes two recent studies stressing the fundamental importance of inhibition in the process of decision making. Based on the results of these studies, we dare to claim that the capacity to resist temptation depends on the activity level of the right prefrontal cortex (PFC).
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